A true family business, Peony is owned and run by Tina, Anna, Tom and Nick Bucknall, and blossomed out of Tina’s history of interior design and Tom’s entrepreneurial spirit. What began as a successful trial of selling Made In Italy clothing at events has flourished into a thriving fashion enterprise.

With eight shops located throughout Sussex, Peony offers a carefully curated selection of clothing sourced from around the globe. Working closely with factories and workshops in Europe and the Far East, Peony showcases new and unique designs each season. The mother-daughter duo of Tina and Anna personally handpick each item, ensuring a diverse collection that reflects their commitment to striking patterns, vibrant colours and effortless elegance.

“We believe that when you feel comfortable in what you’re wearing, your confidence soars,” says buyer Anna. “That’s why we focus on offering distinctive styles that allow your personality to shine. Each Peony garment is carefully chosen to help you express your individuality and stand out from the crowd.”

The name ‘Peony’ was inspired by the flower’s diverse colour palette, mirroring the brand’s varied and colourful range. As a relatively new brand with a rich history and a devoted family team behind it, Peony continues to grow and thrive – much like its floral namesake.